This is an invite-only exclusive event and the participation is subject to reconfirmation


Unlock Data Potential to Drive Omnichannel Growth

Omnichannel excellence is essential for CPG companies to meet the ever-evolving expectations and buying habits of today’s digital savvy consumers. Organizations must have real-time, granular visibility of inventory, consumer preferences, and demand across all channels (direct, indirect, and e-commerce) to provide an unrivaled customer experience and drive business growth. And each channel presents its own unique set of challenges. With the rise in e-commerce demand signals have become further fragmented, it is even harder to fulfill demand without accurate, timely consumer off-take data. The result is lost sales, high penalties, low brand reach, suboptimal growth, and profitability.


During this session, we will discuss how enterprises can gain visibility, unlock supply chain potential and stay on top of the game irrespective of the sales channel:

Key Topics:

  • Laying the data foundation to get near real-time sales and inventory insights across channels
  • Mining the e-commerce data – how a leading CPG company is able to turn this to their advantage
  • Building effective processes for demand forecasting and to drive competitive business growth
  • Agenda:

    Time Session
    5:00 to 5.30 PM Registration and Drinks
    5:35 to 5.55 PM Industry Overview by George Lawrie, Vice President, Principal Analyst, Forrester
    5:55 to 6.05 PM Unlock Data Potential to Drive Omnichannel Growth by Rahul Ubgade, AVP Consumer, Retail & Logistics, Infosys Limited
    6:05 to 6.45 PM Industry Panel Discussion:
    Panelist 1: George Lawrie, Vice President, Principal Analyst, Forrester
    Panelist 2: David Markusse, Global Product Owner, Distributor Data Exchange, at The Heineken
    Panelist 3: CPG Industry Expert 2
    6:45 to 7.00 PM Open House (Interactive Session)
    7:00 to 7.45 PM Seated three course dinner
    7:45 PM Program Ends

    George Lawrie Vice President and Principal Analyst Forrester Research

    George is a member of Forrester’s advanced manufacturing team. He researches supply chain and product lifecycle management platforms that empower chief operating officers and vice presidents of supply chains to transform their enterprises within the automotive, aerospace and defense, high-tech, and life science industries. Before joining Forrester in 2003, George worked for software vendors and consulting companies in supply chain application development, implementation, and product management roles. George has a bachelor’s degree in economics from Exeter University and a master’s in operations research from Warwick University. He is a CIMA-qualified accountant.

    Rahul Ubgade AVP, Group Manager - Client Services, Infosys Limited

    Rahul is a Digital Leader with over 25 years’ experience in Consumer Packaged Goods industry. At Infosys currently Rahul leads engagement with key CPG companies supporting their Digital transformation journeys across Revenue Growth Management, Route to Market, Omni-Channel commerce, Supply Chain, Marketing and Employee experience areas. He also leads Data & Analytics portfolio for CPG, Retail and Logistics vertical within Infosys. Prior to Infosys, Rahul has led many business transformation initiatives at Unilever.

    David Markusse Global Product Owner, Distributor Data Exchange, at The Heineken

    David Markusse a product owner for distributor capability programs for HEINEKEN international. The current portfolio of products that HEINEKEN is leveraging from Trade-Edge is mainly focused on indirect developing markets. In these markets HEINEKEN is trying to get more grip by providing technology for order taking, processing and execution. David started in 2018 in HEINEKEN and gained knowledge of indirect markets in Africa. During his experience he gained the essential knowledge of how the business operates and how to motivate inside or outside teams. In his current role his main focus is on building distributor capabilities. In this role he tries to provide the right solutions from Trade-Edge and he tries create user centricity while doing this. CXO is crucial as our indirect partners aren’t very tech-savvy. Therefore we need to keep things simple and appealing. Therefore new solutions have been brought to live with co-development effort of Trade-edge and HEINEKEN; Field app, Invoicing app and Master data portal.

Translate »