Overview:

In today’s data-driven world, leveraging AI and GenAI on a solid data foundation can transform customer engagement and drive exceptional business outcomes. Join us for an engaging discussion on how organizations can create a next-generation customer engagement ecosystem, powered by AI-driven insights and personalized interactions. We will explore how businesses can build robust marketing data platforms, harness AI to segment audiences effectively, and use GenAI to scale personalized communication strategies. As part of the session, we will share lessons learned from FanCapital, a pioneering initiative by Williams Racing and Softcrylic (part of Hexaware), which reimagined fan engagement and monetization by building motorsports’ first fan graph on AWS.

Agenda:

  • 5:00 PM – 5:45 PM Networking & Registration
  • 5:45 PM – 6:00 PM Context Setting
  • 6:00 PM – 6:30 PM Customer Success Story/Demo
  • 6:30 PM – 7:15 PM Panel Discussion
  • 7:15 PM – 8:30 PM Dinner

 

Speakers:

– Divya Goel – VP Fan Engagement, FanCapital

– Girish Pai, EVP, Data and AI, Hexaware Technologies

– Mark Stephens, Principal Solutions Architect, Amazon Web Services (AWS)

– Bradley Kossmann – Sr. Director Data Science & Analytics, Softcrylic (part of Hexaware)

Divya Goel

VP FanEngagement, Fan-Capital

Girish Pai

EVP, Data and AI, Hexaware Technologies

Mark Stephens

Principal Solutions Architect, Amazon Web Services (AWS)

Bradley Kossmann

Sr. Director Data Science & Analytics, Softcrylic

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