
Overview:
In today’s data-driven world, leveraging AI and GenAI on a solid data foundation can transform customer engagement and drive exceptional business outcomes. Join us for an engaging discussion on how organizations can create a next-generation customer engagement ecosystem, powered by AI-driven insights and personalized interactions. We will explore how businesses can build robust marketing data platforms, harness AI to segment audiences effectively, and use GenAI to scale personalized communication strategies. As part of the session, we will share lessons learned from FanCapital, a pioneering initiative by Williams Racing and Softcrylic (part of Hexaware), which reimagined fan engagement and monetization by building motorsports’ first fan graph on AWS.
Agenda:
- 5:00 PM – 5:45 PM Networking & Registration
- 5:45 PM – 6:00 PM Context Setting
- 6:00 PM – 6:30 PM Customer Success Story/Demo
- 6:30 PM – 7:15 PM Panel Discussion
- 7:15 PM – 8:30 PM Dinner
Speakers:
– Divya Goel – VP Fan Engagement, FanCapital
– Girish Pai, EVP, Data and AI, Hexaware Technologies
– Mark Stephens, Principal Solutions Architect, Amazon Web Services (AWS)
– Bradley Kossmann – Sr. Director Data Science & Analytics, Softcrylic (part of Hexaware)
Divya Goel
VP FanEngagement, Fan-Capital
Girish Pai
EVP, Data and AI, Hexaware Technologies
Mark Stephens
Principal Solutions Architect, Amazon Web Services (AWS)
Bradley Kossmann
Sr. Director Data Science & Analytics, Softcrylic

Divya Goel
VP FanEngagement, Fan-Capital
Girish Pai
EVP, Data and AI, Hexaware Technologies
Mark Stephens
Principal Solutions Architect, Amazon Web Services (AWS)