Overview:
In today’s data-driven world, leveraging AI and GenAI on a solid data foundation can transform customer engagement and drive exceptional business outcomes. Join us for an engaging discussion on how organizations can create a next-generation customer engagement ecosystem, powered by AI-driven insights and personalized interactions. We will explore how businesses can build robust marketing data platforms, harness AI to segment audiences effectively, and use GenAI to scale personalized communication strategies. As part of the session, we will share lessons learned from FanCapital, a pioneering initiative by Williams Racing and Softcrylic (part of Hexaware), which reimagined fan engagement and monetization by building motorsports’ first fan graph on AWS.
Agenda:
| 5:00-5:45 | Registration & Networking |
| 5:45 – 6:00 | Hexaware Introduction and Panel context setting – Girish Pai, EVP Data &AI, Hexaware Technologies |
| 6:00 – 6:30 | AudienceMatchAI demo presented by Bradley Kossman |
| 6:30 – 7:15 | Panel Discussion – ” Applying traditional AI and GenAI on foundational data to maximize customer engagement – Divya Goel, VP Fan Engagement – FanCapital – Mark Stephens, Principal Solution Architect – AWS – Bradley Kossman, Sr. Director Data science & Analytics – Softcrylic (part of Hexaware) Moderated by – Lakshmi Ramamurthy, AVP Data & AI – Hexaware TechnologiesFollowed by Q&A session – Moderated by Lakshmi Ramamurthy (Hexaware Technologies) |
| 7:15 – 8:30 | Networking Dinner |
Speakers:
– Divya Goel – VP Fan Engagement, FanCapital
– Girish Pai, EVP, Data and AI, Hexaware Technologies
– Mark Stephens, Principal Solutions Architect, Amazon Web Services (AWS)
– Bradley Kossmann – Sr. Director Data Science & Analytics, Softcrylic (part of Hexaware)
Moderator:
– Lakshmi Ramamurthy, Associate VP, Data & AI, Hexaware Technologies
Divya Goel
VP FanEngagement, Fan-Capital
Girish Pai
EVP, Data and AI, Hexaware Technologies
Mark Stephens
Principal Solutions Architect, Amazon Web Services (AWS)
Bradley Kossmann
Sr. Director Data Science & Analytics, Softcrylic
Lakshmi Ramamurthy
Associate VP, Data & AI, Hexaware Technologies
Divya Goel
VP FanEngagement, Fan-Capital
Girish Pai
EVP, Data and AI, Hexaware Technologies
Mark Stephens
Principal Solutions Architect, Amazon Web Services (AWS)
Bradley Kossmann
Sr. Director Data Science & Analytics, Softcrylic